[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 2 days after mockup approval
Start-date images shared? Yes — shared within 3 working days of the campaign start date
Start-date images count 4 images from a few apartments
End-date images shared? No — we will not share any images at the end of the campaign
End-date log report shared? Yes — shared within 6 working days from the campaign end date

Detailed Execution Process

1. Pre-Campaign

Details Responsibility
Creatives must be submitted in MP4, JPEG, GIF, PNG format Brand
Quality check of creatives is done before go-live TMA
In case of any issue with the creative, the same will be informed to the brand for correction TMA
It takes 2 days after quality check to make the campaign live on digital screens TMA

2. During Campaign

Details Responsibility
Once live, 2 GPS-enabled images of media placements will be shared as proof of execution by 3 working days TMA
Any campaign extensions must be communicated at least 7 days before the campaign end date Brand
Creative changes can only be made after 15 days Brand
If the creative is changed it will take additional 2 days to replace the old creative and also only 2 sample images of the updated creative will be shared as a proof TMA

3. Post Campaign

Details Responsibility
TMA will take 6 working days from the campaign end date to compile all data and share it with the log report
TMA

Sample report reference

Images will be shared via Gdrive

image (88).png

Important Notes*

  1. No mid-monitoring images will be provided.
  2. Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT
  3. Additional 2 days will be required to replace the existing creatives. These extra days will not be compensated.