[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 2 days after mockup approval.
Start-date images shared? Yes — shared within 3 working days of the campaign start date.
Start-date images count 4 images from max 2 apartments.
End-date images shared? No — we will not share any images at the end of the campaign.
End-date log report shared? Yes — shared within 6 working days from the campaign end date.

Detailed Execution Process

1. Pre-Campaign (Post PO Confirmation)

Details Responsibility
Creatives must be submitted in MP4, JPEG, GIF, PNG format. Brand
Quality check of creatives is done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
It takes 2 days after quality check to make the campaign live on digital screens. TMA

2. During Campaign (Installation Updates)

Details Responsibility
Once live, 2 GPS-enabled images of media placements will be shared as proof of execution by 3 working days. TMA
Any campaign extensions must be communicated at least 7 days before the campaign end date. Brand
Creative changes can only be made after 15 days. Brand
If the creative is changed it will take additional 2 days to replace the old creative and also only 2 sample images of the updated creative will be shared as a proof. TMA

3. Post Campaign (Final POE)

Details Responsibility
TMA will take 6 working days from the campaign end date to share the log report with the client.
TMA

Sample report reference

4 images from max 2 appartment & log report will be shared via Gdrive

image (88).png

image (90).png

Important Notes*

  1. No mid-monitoring images will be provided.
  2. Saturdays, Sundays, public/regional holidays, or unforeseen issues such as natural calamities are not considered within the shared TAT.
  3. Additional 2 days will be required to replace the existing creatives. These extra days will not be compensated.