Standard Operating Procedure (SOP)

Campaign Execution Process

Quick Snapshot (basis of commonly asked questions):

Items	Details
Lead time to start the campaign	7 days after mockup approval
Start-date images shared?	Yes — shared within 7 days of the campaign start date
Start-date images count	1 image per installed poster
End-date images shared?	Yes — shared within 7 days from the campaign end date
End-date images count	1 image per installed poster

Detailed Execution Process

1. Pre-Campaign

Details	Responsibility
Creatives must be submitted in PDF, AI, CDR, or any open format	Brand
Quality check of creatives is done before go-live	TMA
In case of any issue with the creative, the same will be informed to the brand for correction	TMA
Mockup will be shared for approval	TMA
Mockup needs to be approved by the brand	Brand
It takes 7 days to make the campaign live post mockup approval	TMA

2. During Campaign

Details	Responsibility
Once live, 2 GPS-enabled images of media placements will be shared as proof of campaign start within 3 working days post-start of the campaign	TMA
Start-date images will be shared for each apartment as proof of execution—one image per installed poster—within 7 days of the campaign start date. For example, if Apartment X has 5 poster frames where the ads are installed, images will be shared for all 5 posters	TMA
Any campaign extensions must be communicated at least 7 days before the campaign end date to prevent media unavailability	Brand
Creative changes can only be made after 15 days for an extra cost of ₹150/unit	Brand
If the creative is changed, it will take 5 days to replace the old creative(depending upon total apartments it may change); only 3 sample images of the updated creative will be shared as proof	TMA

3. Post Campaign

Details	Responsibility
TMA will take 7 working days from the campaign end date to share end-dated images for all apartments. It will also consist of one image per installed poster	TMA

Sample report reference

Images will be shared via Gdrive

image (7).png

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Important Notes

Campaigns can only commence at the beginning of a month (e.g., Jan 1 / Feb 1) and cannot start mid-month.
An additional 7 days will be required to replace existing creatives (where applicable). These extra days will not be compensated.
No mid-monitoring images will be provided.