[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 7 working days after mockup approval
Start-date images shared? Yes — shared within 7 working days of the campaign start date.
Start-date images count 1 image per installed poster
End-date images shared? Yes — shared within 7 working days from the campaign end date.
End-date images count 1 image per installed poster

Detailed Execution Process

1. Pre-Campaign (Post PO Confirmation)

Details Responsibility
Creatives must be submitted in PDF, AI, CDR, or any open format Brand
Quality check of creatives is done before go-live TMA
In case of any issue with the creative, the same will be informed to the brand for correction TMA
Mockup will be shared for approval within 1 working day. TMA
Mockup needs to be approved by the brand Brand
It takes 7 working days to make the campaign live post mockup approval TMA

2. During Campaign (Installation Updates)

Details Responsibility
Once live, 2 GPS-enabled images of media placements will be shared as proof of campaign start within 3 working days post-start of the campaign TMA
Start-date images will be shared for each apartment as proof of execution—one image per installed poster—within 7 working days of the campaign start date. For example, if Apartment X has 5 poster frames where the ads are installed, images will be shared for all 5 posters TMA
Any campaign extensions must be communicated at least 7 working days before the campaign end date to prevent media unavailability Brand
Creative changes can only be made after 15 days for an extra cost of ₹150/unit Brand
If the creative is changed, it will take 5 working days to replace the old creative(depending upon total apartments it may change); only 3 sample images of the updated creative will be shared as proof TMA

3. Post Campaign (Final POE)

Details Responsibility
TMA will take 7 working days from the campaign end date to share end-dated images for all apartments. It will also consist of one image per installed poster TMA

Sample report reference

Images will be shared via Gdrive

image (7).png

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Important Notes

  1. Campaigns can only commence at the beginning of a month (e.g., Jan 1 / Feb 1) and cannot start mid-month.
  2. An additional 7 working days will be required to replace existing creatives (where applicable). These extra days will not be compensated.
  3. No mid-monitoring images will be provided.
  4. Shared timelines (TAT) may vary depending on the ****number of apartments booked for execution.