[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions):

Items Details
Lead time to start campaign 4 working days after creative + mock-up approval (basis city/town schedule & availability).
Start date images shared? Yes— shared during installation.
Start installation count Daily installation progress shared with 4 geo-tagged images + mounting count on the WhatsApp group.
Daily mounting capacity 25 autos per day
POE submission timeline Within 3 working days (Excel & PPT with auto numbers + images)

Detailed Execution Process

1) Pre-campaign (Post PO confirmation)

Details Responsibility
Brand shares creative in open file format (PDF / AI / CDR, or any open format). Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Mock-up will be shared to brand for approval within 1 working day. TMA
Creative Mock-up needs to be approved by the brand. Brand
Printing plan + installation schedule shared (basis city/town permissions & availability), will take 4 working days after creative + mock-up approval. TMA

2) Campaign Alignment (Pincode / Area Targeting)

Details Details
Targeting methodology Selection of areas (eg. Koramangala, Bangalore)
Area restrictions Subject to municipal corporation / RTO regulations.
Auto selection Individual auto selection is not possible.
Auto availability Daily count depends on availability.

3) During Campaign (Installation Updates)

Details Responsibility
Creative will be installed on 25 autos per day. TMA
Daily installation progress shared with 4 geo-tagged images + mounting count on the WhatsApp group. TMA

4) Post-Campaign (Final POE)

Deliverables Responsibility
Final Report: Unique auto numbers with images shared sequence-wise in Excel & PPT via Gdrive (within 3 working days) of the campaign end date.. TMA

Sample report reference

Auto Number in Excel & Images in PPT shared via Gdrive

image (87).png

Important Notes*

  1. Small autos: Only backside images will be provided (3 side images are not applicable)
  2. Sharing autos (Back Side Open): Left and right diagonal images will be shared.
  3. Driver name and mobile number will not be shared.
  4. Demounting is not possible (non-tender media).
  5. Campaign life is not committed in terms of duration or number of days the creatives remain mounted.