[Standard Operating Procedure (SOP) & Campaign Execution Process]

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Distribution Only (Printing handled by the brand)

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1. Execution Timelines (Post PO Confirmation)

Activity Timeline Responsibility
Barcode received from Bigbasket and sent to Brand Within 2 working days TMA
Creative review and approval 2 working days (post barcode receipt) TMA & Brand
Dispatch of approved flyers with dummy PO to Bigbasket Warehouse (Date & Bundle Qty will be Shared by Bigbasket) 3 working days (post creative approval) TMA & Brand

2. Campaign Alignment (Pincode Targeting)

Activity Timeline Responsibility
Bigbasket distributes flyers to targeted hubs and campaign goes live 4 working days TMA

3. Proof of Execution (POE)

Stage Deliverables Timeline
Campaign Start Date 7 images of flyer deliveries to customer's order Within 3 working days from start date
Campaign End Date Final delivery count + summary report (daily basis) Upon campaign completion

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Both Distribution & Printing (Handled by the TMA)

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1. Execution Timelines (Post PO Confirmation and Advance Payment)

Activity Timeline Responsibility
Brand Shared the creative & Barcode sharing by Bigbasket 3 working days TMA & Brand
Creative review and approval 2 working days (post barcode receipt) TMA & Brand
Dispatch of approved flyers with dummy PO to Bigbasket Warehouse (Date & Bundle Qty will be Shared by Bigbasket) 3 working days (post creative approval) TMA & Brand

2. Campaign Alignment (Pincode Targeting)

Activity Timeline Responsibility
Bigbasket distributes flyers to targeted hubs and campaign goes live 4 working days TMA

3. Proof of Execution (POE)

Stage Deliverables Timeline
Campaign Start Date 7 images of flyer deliveries to customer's order Within 3 working days from start date
Campaign End Date Final delivery count + summary report (daily basis) Sample Report Upon campaign completion

Important Notes*

  1. The campaign starts only after PO confirmation and advance payment.

  2. Any delay in barcode sharing or creative approval may extend the schedule.

  3. All Proof of Execution (POE) images must clearly display the flyer during delivery.