[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 5 working days after creative approval (subject to vehicle availability and city/location constraints).
Campaign start date Start date will be considered once ~60% mounting is completed (e.g., if 100 buses are booked and 60 buses are mounted).
Start date images shared? Yes — shared after installation as 2 geo-tagged images shared along with bus numbers in the WhatsApp group.
Start date POE timeline Once all the bus mounted, will share geo-tagged images (left, right & back), along with unique bus numbers within 4 working days.
Final POE report shared? Yes — bus numbers in Excel with images in PPT.
Final POE timeline Within 3 working days post campaign.

Detailed Execution Process

1. Pre-campaign (Post PO Confirmation & Advance Payment)

Details Responsibility
Brand shares the creative files in PDF / CDR / AI (or any open editable format), within 2 working days Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Mock-up will be shared to brand for approval. TMA
Creative Mock-up needs to be approved by the brand, will take 2 working days. Brand
Creative mock-up review and approval (subject to local authority approvals, where applicable), will take 2 working days TMA
Printing & mounting schedule is planned based on quantity, vehicle availability, and city/location. TMA

2. Campaign Alignment (Targeting)

Activity Details
Bus selection Not applicable
Route selection Not applicable
Depot selection Applicable (based on bus availability)
Bus availability Daily count depends on availability

3. During Campaign (Installation Updates)

Details Responsibility
Daily installation progress will be shared after mounting (2 geo-tagged images shared along with bus numbers on the WhatsApp group) (Vinyl Material) TMA
Ongoing updates: daily mounting count with reference images. TMA
Start-date POE with geo-tagged images (left, right & back), along with unique bus numbers, will be shared once all bus are mounted. TMA
Campaign start date: 60% mounting completion will be considered as the start date (e.g., if 100 buses are booked and 60 buses are mounted). TMA

4. Post-Campaign / Final POE (After QC)

Deliverables Responsibility
Final Report: Unique bus numbers in Excel, with images in the PPT shared via Gdrive. Post QC (within 3 working days) TMA

Sample report reference

Bus Number in Excel & Images in PPT shared via Gdrive

image (84).png

Important Notes*

  1. As per BMTC rules 30% Kannada text is mandatory on creative.
  2. Transport authority approvals may delay campaign timelines.
  3. Creative revisions or multiple changes may impact availability and timelines.
  4. Mounting cannot be restricted to new buses; selection depends on availability.
  5. External factors (weather, holidays, strikes, etc.) may delay execution.