[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 5 working days after creative approval (subject to vehicle availability and city/location constraints).
Campaign start date Start date will be considered once ~60% mounting is completed (e.g., if 100 buses are booked and 60 buses are mounted).
Initial campaign proof shared? Yes — shared after installation as 2 geo-tagged images shared along with bus numbers in the WhatsApp group.
Start date POE timeline Once all the bus mounted, will share geo-tagged images (left, right & back), along with unique bus numbers within 4 working days.
Campaign end POE report shared and timeline? Yes — shared in Gdrive (bus numbers in Excel with images in PPT) , Within 3 working days from the campaign end date.

Detailed Execution Process

1. Pre-campaign (Post PO Confirmation)

Details Responsibility
Brand shares the creative files in PDF / CDR / AI (or any open editable format). Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Mock-up will be shared to brand for approval within 1 working day. TMA
Creative Mock-up needs to be approved by the brand. Brand
Creative mock-up review and approval (subject to local authority approvals, where applicable), will take 2 working days TMA
Printing & mounting schedule is planned based on quantity, vehicle availability, and city/location within 5 working days. TMA

2. Campaign Alignment (Targeting)

Activity Details
Bus selection Not applicable
Route selection Yes, applicable, subject to the availability and operational status of the bus.).
Depot selection Applicable (based on bus availability)
Bus availability Daily count depends on availability

3. During Campaign (Installation Updates)

Details Responsibility
Campaign start date: 60% mounting completion will be considered as the start date (e.g., if 100 buses are booked and 60 buses are mounted). TMA
Initial campaign proof will be shared after mounting (2 geo-tagged images shared along with bus numbers on the WhatsApp group). TMA
Ongoing updates: Daily mounting count with reference images. TMA
Start-date POE images will be compiled for all mounted buses (left, right & back side), along with unique bus numbers, will be shared within 4 working days once all bus are mounted. TMA

4. Post-Campaign (Final POE)

Deliverables Responsibility
Final Report: Unique bus numbers in Excel, with geo-tagged images in the PPT shared via Gdrive (within 3 working days) of the campaign end date. TMA

Sample report reference

Bus Number in Excel & Images in PPT shared via Gdrive

image (84).png

Important Notes*

  1. As per the regulations in Maharashtra and South Indian states, 30% regional language text is mandatory on creatives.
  2. Transport authority approvals may delay campaign timelines.
  3. Creative revisions or multiple changes may impact availability and timelines.
  4. Mounting cannot be restricted to new buses; selection depends on availability.
  5. External factors (weather, holidays, strikes, etc.) may delay execution.