[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start campaign 5 working days after creative approval (subject to vehicle availability and city/location constraints).
Campaign start date Campaign start date will be considered as the mid/average of the mounting window (e.g., mounting start from 15th and end 22nd → start date considered as 18th).
Initial campaign proof shared? Yes — shared during installation as 2 geo-tagged images (Left & Right) on the WhatsApp group.
Start date POE timeline Once all the cab mounted, will share geo-tagged images (left & right), along with unique cab numbers within 4 working days.
Mid-date images shared? No — Mid-campaign monitoring will not be provided.
Campaign end POE report shared and timeline? Yes — shared in Gdrive/PPT, Within 5 working days from the campaign end date.

Detailed Execution Process

1. Pre-Campaign (Post PO Confirmation)

Details Responsibility
Creative must be submitted in PDF/AI/CDR (or any open format). Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Mock-up will be shared to brand for approval within 1 working day. TMA
Creative Mock-up needs to be approved by the brand. Brand
Printing & mounting schedule will be planned based on quantity, vehicle availability, and city/location within 5 working days. TMA

2. Campaign Alignment (Targeting)

Activity Details
Cab selection Individual cab selection is not applicable on the basis of cab type – Mini/Sedan.
Reference cab videos Cab videos will not be provided.
Route/pincode/area selection Not applicable.

3) During Campaign (Installation Updates)

Details Responsibility
Campaign start date will be considered as the mid/average of the mounting window (eg., mounting start from 15th and end 22nd → start date considered as 18th). TMA
Initial campaign proof will be shared after mounting (2 geo-tagged images shared along with cab numbers on the WhatsApp group. TMA
Ongoing updates: Daily 25 cabs per day mounting count with 2 images. TMA
Start-date POE images will be compiled for all mounted cabs (left & right), along with unique cab numbers, will be shared within 4 working days once all cabs are mounted. TMA

4) Post-Campaign (Final POE)

Deliverables Responsibility
Final Report: Unique cab numbers in Excel, with geo-tagged images in the PPT shared via Gdrive (within 5 working days) of the campaign end date. TMA
For Interior Branding: There is no commitment to sharing all images in the end report; only a 25% images will be shared at the end of the campaign. TMA

Sample report reference

Cab Number in Excel & Images in PPT shared via Gdrive

image (86).png

Important Notes*

  1. Mounting typically takes place between 10:00 AM and 6:00 PM (approx.).
  2. Creative revisions or multiple changes may impact availability and campaign timelines.
  3. External factors (such as weather conditions, holidays, strikes, etc.) may cause delays in execution.
  4. Mid-campaign monitoring will not be provided.
  5. Additional printing and mounting costs may apply, if required, in case of creative changes, torn/damaged creatives, or any other issues requiring replacement or modification.