| Step | Action | Turnaround Time |
|---|---|---|
| 1 | Client to share up to 2 different creatives (GIF format; 1:1 or 1:2 ratio). | — |
| 2 | File is submitted to BMC for approval. | 3 working days for approval or rejection. |
| 3 | The Media Ant adapts the creative for system upload. | 2 working days. |
| 4 | The Media Ant shares the adapted file with the client for final approval. | 1 working day |
| 5 | Campaign goes live. | Within 1 working day after client approval. |
| 6 | Proof of Execution (POE): As proof, we will share 2 images within 1 hour of the campaign start. The next day, we will share 4–5 images plus a video after the campaign ends. | Campaign start & end |
Note*
Site/structural NOCs (e.g., MMRDA, Traffic Police, Fire Brigade) follow a separate, parallel approval track—please initiate early.
Lead time may vary due to authority approvals, weekends, or public holidays.