[Standard Operating Procedure (SOP) & Campaign Execution Process]

Step Action Turnaround Time
1 Lead time to start the campaign 15 working days after creative approval (subject to availability/permissions).
2 Client to share the creatives in mp4. format. —
3 All the creatives should have 60% Kannada as per Government guidelines. —
4 File is submitted to BMRCL for approval. 6 working days for approval or rejection.
5 The Media Ant adapts the creative for system upload. 5 working days.
6 The Media Ant shares the adapted file with the client for final approval. 2 working day
7 Campaign goes live. Within 2 working day after client approval.
8 Proof of Execution (POE): As proof, we will share 2 images plus video within 8 hour of the campaign start. The campaign end day, we will share 4–5 images plus a video. Campaign start & end

Note*

  1. The extension of the campaign shall require a written acceptance, 5 days from the campaign end date.
  2. Lead time may vary due to authority approvals, weekends, or public holidays.
  3. Any booking cancellation/ extension shall attract a 7-day display charges.