[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 5 working days after creative approval (subject to metro availability/permissions).
Campaign start date Campaign start date is considered the day following the date on which the creative is mounted.
Initial campaign proof shared? Yes — shared after installation as 5 geo-tagged images with newspaper (WhatsApp group / email).
Start date POE timeline Once all the metro mounted, will share geo-tagged images within 4 working days.
Campaign end POE report shared and timeline? Yes — shared in Gdrive/PPT, Within 3 working days

Detailed Execution Process

1. Pre-campaign (Post PO Confirmation & Advance Payment)

Details Responsibility
Brand shares the creative files in PDF / AI / CDR (or any open editable format) within 2 working days. Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Mock-up will be shared to brand for approval. TMA
Creative Mock-up needs to be approved by the brand. Brand
Creative mock-up review and approval (subject to local authority approvals, where applicable), will take 2 working days. TMA
Printing & mounting schedule is planned based on metro availability. TMA
Estimated execution time: 5 working days after creative approval (subject to inventory/permissions). TMA

2. Campaign Alignment (Targeting)

Activity Details
Coach Selection Not applicable (Female coach targeting is available only in the Delhi location).
Route Selection Applicable (based on the selected metro line).

3. During Campaign (Installation Updates)

Details Responsibility
The campaign start date is considered the day following the date on which the creative is mounted. TMA
Initial campaign proof will be shared through 5 geo-tagged images with newspaper (shared on WhatsApp group or email). TMA
Start-date POE images will be compiled for all mounted coaches and shared as geo-tagged images within 4 working days after campaign live**.** Individual coach-wise images will not be shared. TMA

4. Post-Campaign / Final POE (After QC)

Deliverables Responsibility
Final Report: Images shared in Gdrive/PPT. (within 3 working days) TMA

Sample report reference

Images/ppt will be shared via Gdrive/PPT

image (83).png

Important Notes*

  1. Mounting typically takes place between midnight hours (as per metro operational windows).
  2. Creative revisions or multiple changes may impact availability and campaign timelines.
  3. External factors (public holidays, operational restrictions, etc.) may cause delays in execution.
  4. Mid-campaign monitoring can be provided if required by the client. POC (e.g., external promoters), it can be arranged at an additional cost.
  5. Additional printing and mounting costs may apply, if required, in case of creative changes, torn/damaged creatives, or any other issues requiring replacement or modification.