[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start campaign 4 working days after creative + mock-up approval + route plan (basis on van shape & van availability).
Start-date images shared? Yes — 1 image per mobile van will be shared every 3 hours throughout the day.
Daily running capacity Mobile Van can operate 30–40 km/day operational hrs 11 AM to 7 PM (subject to traffic conditions).
Areas covered per day One van can cover 3 local nearby areas/day. Beyond 3 areas, a new van will be required.
Campaign days in a month Van will only operate for 26 days in 1 month campaign.
Permissions & compliance Permissions from Municipal Corporation might be on extra cost for few locations. For certain permissions, receipts can’t be provided as they are off the record.
End-date image shared with Reporting / tracking? Yes — 26 days images in Gdrive and Google Master Sheet will be shared to track meter reading, daily run, photos (each day gdrive link), & areas covered (updated every 3 days). Consolidated report will be shared post campaign within 3 working days.

Detailed Execution Process

1) Pre-campaign (Post PO confirmation & advance payment)

Details Responsibility
Route plan needs to be given prior before the start of the activity for ****permissions/approval. Brand
Creatives to be provided in the mentioned format: **PDF, AI, CDR (**or any open format file). Brand
4 working days required for printing & installation basis on the van shape & van availability. TMA

2) Campaign Alignment (Area / Route Planning)

Items Details
Coverage per day One van can cover 3 local nearby areas in a day. Beyond 3 areas, a new van will be required.
Operating days Van will only operate for 26 days in 1 month campaign.

3) During Campaign (Operations & Updates)

Details Responsibility
Mobile van can operate 30–40 km/day and is subject to traffic conditions. TMA
Standard operating time: 11 AM to 7 PM. TMA
Any dispute with municipality/traffic police would require time to deal with; campaign delay is expected in such situations. TMA
Unforeseen accidents, climatic conditions, regional or national holidays are expected to cause delay. TMA

4) Post-campaign (Final POE)

Deliverables Responsibility
Google Master Sheet will be given to track: meter reading, daily run, photos, & areas covered and ****this sheet will be updated in every 3 days. TMA
Consolidated report (Google Master Sheet) will be given post the campaign end within 4 working days. TMA

Sample report reference

26 days images will be shared via Gdrive & along with Google Master sheet report

image (93).png

image (94).png

Important Notes*

  1. An extra fee of Rs. 13 will be incurred for every kilometer beyond the daily limit.
  2. Promoter/monitoring can be provided if required by the client. POC (e.g., external promoters), it can be arranged at an additional cost..
  3. Additional printing and mounting costs may apply, if required, in case of creative changes, torn/damaged creatives, or any other issues requiring replacement or modification.