[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 3 days after mockup approval
Start-date images shared? Yes — shared the same day (before 1 pm) the campaign goes live
Start-date images count 4 geo-tagged images + 1 video (geo won’t be visible for videos)
Execution report shared? Yes — shared the next working day (PPT with 5 images + 1 video)

Detailed Execution Process

1. Pre-Campaign

Details Responsibility
Creatives must be submitted in PDF, AI, CDR, or any open format Brand
In case of any issue with the creative, the same will be informed to the brand for correction TMA
Jpeg will be shared for approval TMA
Jpeg needs to be approved so that printing can be started Brand
It takes 3 days to make the campaign live post mockup approval TMA
POC (ground team details like name and contact number) for insertion will be provided a day before the insertion, before 7 pm TMA

2. During Campaign

Details Responsibility
Execution proof will be captured by the ground team with geo location TMA
POC from brand can connect with the ground team to visit the execution site Brand

3. Post Campaign

Details Responsibility
4 geo tagged images along with 1 videos (geo won’t be visible for videos) will be shared the same day before 1 pm the campaign goes live TMA
Entire execution report (PPT with 5 images and 1 videos) will be shared the next working day TMA

Sample report reference

PPT will be shared via Gdrive

image (91).png

Important Notes*

  1. A minimum consumption of 70–80% of the total copies distributed for a particular newspaper is mandatory within a single day. For instance, if 5,000 copies are distributed at a hub for TOI, at least 3,500–4,000 TOI copies must be utilized on the same day. Consumption below this threshold will not be accepted.
  2. A daily distribution volume of 10,000–25,000 copies must be maintained.
  3. Execution images will be provided for reference; it cannot be given as per the entirety of qty.
  4. Hub wise images can’t be segregated and shared.
  5. No change in the creative will be made, post the printing has started.
  6. Inserts activity involves spillage hence we can’t commit about 100% pamphlets are inserted.