[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 2 working days after crative approval.
Start-date images shared? Yes — shared 4 geo-tagged images, same day (before 1 pm) the campaign goes live.
Final execution report shared? Yes — shared 5 geo-tagged images in a PPT on the next working day after the campaign live.

Detailed Execution Process

1. Pre-Campaign (Post PO confirmation)

Details Responsibility
Creatives must be submitted in PDF, AI, CDR or any open format Brand
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Jpeg will be shared for approval. TMA
Jpeg needs to be approved so that printing can be started. Brand
It takes 2 working days to make the campaign live post creative approval. TMA

2. During Campaign

Details Responsibility
Execution proof will be captured by the ground team with geo location. TMA
4 geo tagged images will be shared the same day (before 1 pm) the campaign goes live. TMA

3. Post Campaign (Final POE)

Details Responsibility
Final Report: Entire execution will be shared (5 geo-tagged images in a PPT) on the next working day after the campaign live. TMA

Sample report reference

PPT will be shared via Gdrive

image (91).png

Important Notes*

  1. A minimum consumption of 70–80% of the total copies distributed for a particular newspaper is mandatory within a single day. For instance, if 5,000 copies are distributed at a hub for TOI, at least 3,500–4,000 TOI copies must be utilized on the same day. Consumption below this threshold will not be accepted.
  2. A daily distribution volume of 10,000–25,000 copies must be maintained.
  3. Execution images will be provided for reference; it cannot be given as per the entirety of qty.
  4. Hub wise images can’t be segregated and shared.
  5. Inserts activity involves spillage hence we can’t commit about 100% pamphlets are inserted.
  6. Creative rectification with respect to translation, adaption, or any work regarding creative amendments will be charged extra.