[Standard Operating Procedure (SOP) & Campaign Execution Process]

Quick Snapshot (basis on commonly asked questions)

Items Details
Lead time to start the campaign 10 working days after creative approval.
Initial campaign proof shared? Yes — 1 image of flyer intergration (Cart Screenshot) (shared on WhatsApp group or email).
Ongoing update shared? Yes — 7 images will be shared of flyer (which is captured by delivery agent while order delivers to customers) within 3 working days from the campaign start date.
Mid-date images/video shared? No — Mid-campaign monitoring images will not be provided, and video will not be shared as execution proof.
Campaign end POE report shared and timeline? Yes — Daily delivery count report shared in excel via Gdrive within 5 working days from campaign end date.

Detailed Execution Process

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Distribution Only (Printing handled by the brand)

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1. Pre-campaign (Post PO Confirmation)

Activity Responsibility
Brand shares the creative files in PDF / AI / CDR (or any open editable format). Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Barcode will be shared with the brand within 2 working days (after the creative quality check). TMA
Barcode must be incorporated into the creative. Brand
Again creative review and approval will take 1 working day after the barcode is incorporated into the creative. TMA
After creative approval, the warehouse address, POC details, delivery date, and bundle-wise dispatch instructions will be shared with the brand within 3 working days for delivery of the printed flyers along with the dummy PO. (This will also include bundle-wise dispatch instructions — specifying the number of bundles per warehouse and the number of flyers per bundle). TMA
Once the printed flyers and dummy PO are received at the warehouse, the campaign will go live within 4 working days. TMA

2. During Campaign (Distribution Updates)

Activity Responsibility
Initial campaign proof will be shared through 1 image of flyer intergration (Cart Screenshot) (shared on WhatsApp group or email). TMA
Ongoing Update: 7 images will be shared of flyer (which is captured by delivery agent while order delivers to customers) within 3 working days from the campaign start date. TMA

3. Proof of Execution (POE)

Deliverables Responsibility
Final Report: Daily delivery count report shared in excel via Gdrive within 5 working days from campaign end date. TMA

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Both Distribution & Printing (Handled by the TMA)

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1. Pre-campaign (Post PO Confirmation)

Activity Responsibility
Brand shares the creative files in PDF / AI / CDR (or any open editable format). Brand
Creative quality check will be done before go-live. TMA
In case of any issue with the creative, the same will be informed to the brand for correction. TMA
Printing and distribution of flyers to all warehouses take 7 working days post creative approval, maintaining standard processes. Please note that this timeline may increase by 2 working days in case of any innovation pertaining to the ad creative. TMA

2. During Campaign (Distribution Updates)

Activity Responsibility
Initial campaign proof will be shared through 1 image of flyer intergration (Cart Screenshot) (shared on WhatsApp group or email). TMA
Ongoing Update: 7 images will be shared of flyer (which is captured by delivery agent while order delivers to customers) within 3 working days from the campaign start date. TMA

3. Proof of Execution (POE)

Deliverables Responsibility
Final Report: Daily delivery count report shared in excel via Gdrive within 5 working days from the campaign end date. TMA

Sample report reference

Images & daily delivery count in excel & Images will be shared via Gdrive